OLU is a Melbourne-based design swimwear brand for active lifestyle. The brand was an adventitious start-up of Jeany Liong while she travelled to Bali. Her love for swimming and finding the right bikini to support her active movement was her initial inspiration to create a simple swimwear brand. Once she returned to Melbourne, she started drafting the design and the brand of the swimwear collection.
Being a design graduate, Jeany spend a lot go her time drawing. The OLU brand name was created from her drawing elements; such as circle (O), straight lines (L) and curves (U). It is also catchy and represent simplicity. She believes that a swimwear should look good and provide ample support for moments. There is nothing complicated about OLU, just active and confident when wearing one.